Unified Fan Engagement Strategy for Major Sports Organization

Deloitte Digital | Senior Consultant

• Designed an omni-channel fan engagement strategy, mapping end-to-end fan journeys and key lifecycle moments to close engagement gaps across the fan experience.

• Built loyalty and drove engagement across the fan ecosystem through a unified contact strategy that aligned League, Club and Partner communications with timely, relevant messaging, while defining the capabilities needed to sustain data-driven engagement at scale.