DeMarey Landscaping
EXPERIENCE OVERVIEW
Founded a landscaping business as a teenager and scaled it into an 8-employee, 300+ client operation before successfully selling it at 25, achieving 26% average YOY growth, including 84% increase in 2019.
Owned every aspect of business operations, including P&L management, payroll, tax prep, vendor relations & materials sourcing, to ensure consistent profitability
Managed the full client lifecycle, from estimates, in-person sales pitches and bid closing to a dedicated client management system and proactive follow-up that built lasting customer relationships.
Personally hired, trained, and evaluated every employee, most of whom were significantly older, while managing day-to-day scheduling, equipment, and job sites, at times entirely remotely.
Designed a full brand identity, rolling it out across vehicles, apparel, and collateral, and led all marketing efforts, including email campaigns, direct mail, social media, and community-based philanthropy and sponsorships, to drive client growth and brand loyalty.
EXPLORE THIS EXPERIENCE
Marketing & Brand
Built the brand identity and ran every marketing channel from the ground up.
Read the story → SalesSales & Client Relationships
Owned the full client lifecycle, from pitching estimates to closing and retaining bids.
Read the story → OperationsOperations & Team Leadership
Ran P&L, payroll, and vendor relations to keep the business consistently profitable.
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